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BusinessNo bloco Proposta de Valor (Worth Proposition) são criadas propostas que atendam a determinadas necessidades dos potenciais clientes, sempre tendo os objetivos de negócio norteando a dinâmica. Exemplo de propostas de valor podem ser Conveniência, Personalização, Apoio a decisão, Rapidez, Redução de custos, entre outros. Os Segmentos de Clientes e as Propostas de Valor são os principais elementos, sobre os quais todo restante do Canvas se apoiará.

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Foi apresentado recentemente, no InfoQ Brasil , uma aplicação do método Canvas com foco no sucesso de Startups. Aqui mostramos mais detalhes e exemplos de como esta poderosa ferramenta, proposta por Alexander Osterwalder , pode contribuir para a inovação e a criação de valor para novos produtos.

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