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Foi apresentado recentemente, no InfoQ Brasil , uma aplicação do método Canvas com foco no sucesso de Startups. Aqui mostramos mais detalhes e exemplos de como esta poderosa ferramenta, proposta por Alexander Osterwalder , pode contribuir para a inovação e a criação de valor para novos produtos.

objetivo central no exercício de preenchimento do painel é extrair propostas de valor que atendam e potencializem os principais objetivos desejados, antes de partir de fato para a formatação do produto ou serviço. Abaixo apresentamos a dinâmica de montagem do BMC (também chamado simplesmente de Canvas) sugerida por Osterwalder.

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